Why did you select these platforms

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Reference no: EM133343099

With Tranquilifeet (smart socks), Bayer can achieve their goal of improving the quality of life of their patients by lowering stress and anxiety through a medicine-free treatment.?This treatment is cost-effective and will ease the burden on healthcare systems by allowing patients and doctors to connect remotely. Our target market is broad: adults who suffer from stress and high anxiety, as well as HCPs who are open to alternative treatment methods for this dominating health issue. A majority of our marketing budget will be focused on Facebook (FB), Instagram (IG), and YouTube for product launch - these three platforms have immense reach.

Question: Why did you select these platforms? Cost-effectiveness? Reach? Ability to segment? ( I need more explanation why use each platform)?

Reference no: EM133343099

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