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Media Richness:
Media richness measures the capacity of a given communication medium to convey information and promote understanding.
Four factors affect communication richness:
Speed of feedback: Faster feedback offers more richnessChannel: The visual and audio characteristics of a video conference are richer than the limited visual aspects of the written reportType: Personal media such as phone calls and interpersonal speech are richer than impersonal media such as memos and group emailsLanguage source: The natural body language and speech and a face-to-face conversation provider richer medium than the numbers in a financial report
In 400 words:
Question 1. Identify and explain, in your own words, how the four factors affect communication richness
Question 2.In your own words, why did you choose these concepts/theories/ideas?
Question 3.In your own words, how do you see applying them in your business career?
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