Why did you choose the brand you chose over another brand

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Reference no: EM133679583

Discussion: Material Comfort - Americans expect a high level of material comfort. This comfort includes not only good nutrition, medical care, and housing, but also late-model cars and recreational playthings" (Williams, 1970).

The above American value on William's list (1970) is rooted in the concept of consumerism. In many cases, this means that we don't just buy products for a functional need, but instead we buy them to satisfy a different role in our lives. For example, people will stand in line to upgrade their iPhones when their current ones still work just fine.

Directions: Please think of a product you recently bought that fits this description. What factors went into your decision to purchase this product? Why did you choose the brand you chose over another brand? Was it due to a want or a need? In addition to the functional purpose of the product, what other role did it fulfill in your life?

Note: Please cite ALL sources. Include in text citations (APA 7) as well as a full reference list.

Reference no: EM133679583

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