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Write a detail answers for the question following below:
1. Why did Uber acquire Jump (Buy) instead of building a bike share system by itself (Build) or developing a strategic alliance (Borrow)?
2. Read Chapter Case (from New Rothaermel Edition, on Blackboard, same folder). Should Lyft also try to acquire a bike resource/capability or attempt to copy the successful Uber Eats? Is there another area where Lyft should grow? Should Lyft Build, Borrow, or Buy?
The answers are based on the article attached with this question. Times new Roman, double space, and 12-font is required.
Attachment:- Uber.rar
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