Why did transfer pricing in europe take on increased

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Reference no: EM131283950

1. What is a transfer price? Why is it an important issue for companies with foreign affiliates? Why did transfer pricing in Europe take on increased importance in 1999?

2. What is the difference between ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to a company that has global market aspirations?

Reference no: EM131283950

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