Reference no: EM133154391
1. Why would Yum Brands divest such well-known store brands like A&W and Long John Silver's?
2. Why did Toyota enter the U.S. car market at the low-price point of the market instead of the mid-price or high-price point?
3. Why did Toyota add the Lexus and Scion product lines to its product portfolio as separate umbrella brands instead of retaining an all-Toyota product line portfolio?
4. How would Apple use the product life cycle that was used in this chapter to evaluate the current and future sales and profits of a business's portfolio of products?
5. What could be done with regard to Portfolio A in Figure 11-2 to make it a more balanced portfolio over the next 3 to 5 years? How would this change affect short- and long-run sales and profits?
6. Why is it important to use two independent dimensions of performance to build a product portfolio for Kellogg's? Why would these performance dimensions be different for Netflix?
7. For Yum Brands, what is meant by a "strategic market plan"?
8. For General Motors, what is the difference between market attractiveness and competitive position with respect to building a product portfolio?
9. How does a portfolio model based on product life cycle and the market share development index help a growth business like Groupon.com?
10. Why would a business-like Coca-Cola opt to use the GE/McKinsey portfolio model over other portfolio models?
11. How would you assess the attractiveness of a new consumer product-market for Procter & Gamble? List the specific factors you would include as you build an index of market attractiveness for a Procter & Gamble consumer market.
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Why did toyota add the lexus and scion product lines
: 1. Why would Yum Brands divest such well-known store brands like A&W and Long John Silver's?
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