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Question: Watch the commercials (The Man Your Man Could Smell Like and Terry Crews Drums) then watch the video case study from Wieden+Kennedy and the follow-up YouTube social video. The links are listed above and answer the questions below. Keep the writing tight and concise using business formatting single spaced, 10-12 font. One to two paragraphs per question overall one to two pages total. Wordcount is not important to me more concerned with insight and how clearly you express it.
1) They had a loyal following, changing too much could alienate this important base. What did they do in their commercials and elsewhere to make this audience feel included? How were they able to keep their existing customers while going after a new base?
2) What symbols, concepts, colors or ideas do you see in the "Man Your Man Could Smell Like" commercials that appealed to women? Think creatively
3) Why did the Terry Crews videos work for the adolescents? What specifically tied into the personality of their youth target?
Information related to above question is enclosed below:
Attachment:- TerryCruzTranscriptionforADA.rar
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