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Assignment: Good & Bad Marketing Campaigns In KSA Presentation
I. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2023). For each campaign:
1. Give the reasons behind their success?2. What is the added value of this marketing campaign for the company/organization?
II. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
1. Why did the social media marketing campaign fail?2. And what can we learn from them?
Notes:
1. For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
2. Examples can be a profit or non-profit organization.
Presentation:
1. Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?
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