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Why did the sale take place against wishes

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Reference no: EM132904850

Ben and Jerry's (international premium ice cream brand) started in 1978. In 2000, the company was acquired by Unilever even though Ben and Jerry did not want to sell. Research Ben and Jerry's. Why did the sale take place against their wishes? Is the company more profitable under Unilever? Are a percentage of the profits still donated to charity?

 

Reference no: EM132904850

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