Why did the brand choose a controversial approach

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Reference no: EM133319216

Assignment:

UFit Fitness Gym Advert 2016 "There's better things to be stuck behind than the car in front."

What were the objectives of the advertisement (from the brand's perspective)?
Who was the intended audience?
Why did the brand choose a controversial approach?
Is the advertisement effective?
How would you improve the advertisement?
Based on the trade press article, how did the controversy affect consumers and the brand?

Reference no: EM133319216

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