Reference no: EM131413314
CASE STUDY - SUN LIFE FINANCIAL: ENTERING CHINA
INTRODUCTION
In early 2000, DikranOhannessian, Sun Life Financial's vice-president, China, was flipping through piles of consultants' reports on the plane from Toronto, Canada, to Beijing, China.
As Ohannessian got up to stretch, he thought about what had been achieved: a representative office in Beijing, valuable contacts with the Chinese government and business people, and an agreement to partner with a well-established Chinese financial services group. He knew there were many major milestones ahead, such as forming an entry strategy, choosing the geographical market area in which to operate, while keeping an eye on the financial viability as well as all the necessary hurdles to obtain a business license in China.
Read the article and answer the questions with paragraph. One question one paragraph.
1. Was it a good time for Sun Life Financial to pursue China market? Why?
Note you could analyze the following questions using PEST and Porter's Industry Analysis Framework as guidelines. A good analysis should answer the following three sub-questions: (1) Is China a strategically important market and why? What are the potential opportunities and threats/costs? (2) Does Sun Life Financial has internal capability to exploit the opportunities and overcome the threats/entry barriers? Why? (3) Overall, what are the pros and cons of entering China?
2. Why did Sun Life Financial choose Everbright Group to be their partner?
3. If you were Ohannessian, which city would you choose? Why? Specify your criteria to evaluate which city to choose?
|
Compare gilgamesh and odysseus as to their heroic qualities
: Compare Gilgamesh and Odysseus as to their heroic qualities, noting similarities and differences, using specific examples from the epics.Summarize what this indicates about differences between ancient Mesopotamian and Greek cultures in their ideals..
|
|
Differentiate the characteristics of the selected disorder
: Review and differentiate the characteristics of the selected disorder and discuss the research about intervention strategies for the disorder by completing the following: Evaluate three peer reviewed research studies using the Research Analysis
|
|
Important sources of competitive advantage
: Review what you read about the four important sources of competitive advantage (referrals, returns to labor, relationships, and retention).
|
|
Describe three relevant current or future trend you envision
: Describe three relevant current or future trends you envision, and describe how you think each trend will impact the sales profession.
|
|
Why did sun life financial choose everbright group
: Was it a good time for Sun Life Financial to pursue China market and Why did Sun Life Financial choose Everbright Group to be their partner and If you were Ohannessian, which city would you choose? Why? Specify your criteria to evaluate which city to..
|
|
Review how adhd is defined
: Review how ADHD is defined and the proposed changes to ADHD in the DSM 5. Discuss when child behavior is abnormally active and warrants a diagnosis of ADHD and when the situation or environment creates the child's over activity
|
|
Van eyck and analyzing art in the northern renaissance
: Explain whether you agree with the interpretation of either Sayre or Koster of Van Eyck's Arnolfini double portrait, identifying the most persuasive part of that interpretation. Describe two (2) symbolic elements of the painting and any other feat..
|
|
Feedback in the quality improvement process
: How does stakeholders, such as patients, managers, administrators, clinicians, health insurers, regulatory agencies, and so forth, use feedback in the quality improvement process. (or how it can be used)
|
|
What have you learned about the implementation process
: What have you learned about the implementation process of your new program? What are some major roadblocks that you can come up against?
|