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Question: Read the following case: Emerald Emerging Markets Case Studies - Data-driven innovation at the Grupo Pellas SER company (By David Zamora and Juan Carlos Barahona)
1. Why did SER decide to implement a BI system?
2. What things should you do/not do when implementing business intelligence?
• Responses which are purely opinion and anecdotal are not considered to be substantive in nature.
• Each question response should provide depth of analysis, significant insight, and application to at least one course concept.
• MAKE IT EASY to find your different responses by using a heading for each question (e.g., Question 1, Question 2).
• DO NOT mix responses together.
• 250 words
• Please include references
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