Reference no: EM133166210

1. How is RIM's manufacturing and marketing of the BlackBerry product different from any other company's efforts?

2. Why did RIM expand to countries outside of Canada?

3. What are some of the interesting accomplishments of Mr. Lazaridis? What is an honorary degree?

1. Provide an example of how Apple has marketed itself (hint: consider both advertisement and the products themselves).

2. What is a possible iTunes and/or iPod feature that Apple could provide for its customers in the future?

1. What are the two major roles of marketing?

2. What is the most important way to measure the impact of marketing?

3. List AND describe briefly the three parts of effective brand identification.

4. List a product NOT mentioned in the text for each of the stages in the product life cycle.

5. What are the 4 Ps of marketing?

6. Provide an example for each of the following:

a) Slogan

b) Family life cycle

c) Premium

d) Specialty channel of distribution

e) Product/service mix

7. What are the 2 Cs of marketing?

9. Explain two possible ways in which a business could increase its market share.

11. List five types of advertising.