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Why did mcdonalds enter the market in light of the presence

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Question: In Chapter 8, you read about McDonald's decision to create the brand McCafé. In this discussion, you will answer two questions. Why did McDonalds enter the market in light of the presence of major firms such as Starbucks and Dunkin' Donuts? Do you think this was a good economic decision? Please incorporate material from Chapter 8 in your response.

Reference no: EM132416160

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