Why did mcdonald start to lose its competitive advantage

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Reference no: EM13222467

1. How important are efficiency, quality, customerresponsiveness and innovation to McDonald's competitive position?
2. Does McDonald's have any distinctive competencies? If so, how do they impact the business?
3. Is McDonald's pursuing a low cost strategy or a differentiation strategy?
4. Why did McDonald's start to lose its competitive advantage in the 2000's? Whatdid it do to halt the erosion in its competitive position? What does this teachyou about the sustainability of competitive advantage?

Reference no: EM13222467

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