Why did kentucky fried chicken change the name to kfc

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Reference no: EM132646732 , Length: 20

This assignment should be 15-20 pages excluding the title and reference pages. The paper should contain at least one graph, figure, chart, or table.

Questions to consider:

Question 1. Analyze the case and determine the factors that have made KFC a successful global business.

Question 2. Why are cultural factors so important to KFC's sales success in India and China?

Question 3. Spot the cultural factors in India that go against KFC's original recipe.

Question 4. Why did Kentucky Fried Chicken change its name to KFC?

Question 5. What PESTEL factors contributed to KFC's positioning?

Question 6. How does the SWOT analysis of KFC affect the future of KFC?

Reference no: EM132646732

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