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Why did grolsch globalize

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Reference no: EM133019538

Review the case Grolsch: Growing Globally and provide input on the following:

1. Why did Grolsch globalize and how well has it performed internationally?

2. What are the key elements and limitations of its focus on adaptation?

3. What lessons does Grolsch's history provide on where to compete? What do you think of the MABA framework in particular?

4. What lessons does Grolsch's history have about how to compete and how to enter new markets?

5. What future strategy would you recommend for Grolsch?

6. Is the merger with SABMiller likely to add value?

Reference no: EM133019538

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