Why did gps think it necessary to have a packaging brief

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Assignment:

When a company that makes weighted blankets hired GPS Marketers to design packaging for a new line of products, they balked at the packaging brief GPS had listed as the first step of their work. They just wanted the marketers to start designing the artwork for the packaging, and they already had an idea of what they wanted. Why did GPS think it necessary to have a packaging brief?

 

 

Reference no: EM133588421

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