Why did dell decide to sell its products via retail outlets

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Reference no: EM132166167

Dell has been selling computers for over 25 years with its unique, direct build-to-order, sales model. Read about Dell on pages 90–93 in our textbook and also watch the Dell Supply Chain video and answer the following questions:

Why did Dell decide to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?

Reference no: EM132166167

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