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Why did company choose this particular athlete to endorse

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Reference no: EM132837789 , Length: Word count:- 750

Sports endorsements serve as a popular and effective means of promoting products and services to a sport's particular fan base. When striking endorsement deals, brands will often have an athlete spokesperson wear their apparel, use their products, and speak about the brand either during in-person appearances or via social media posts. Athletes who portray trustworthy reputations develop clout with their consumer market in endorsing products of equal trustworthiness, to the point that some professional athletes earn more from their endorsement deals than they do from playing their chosen sport. As a result, the endorsement is mutually beneficial for both the company and the athlete.

In a paper of 500-750 words, summarize your findings and discuss the athlete's current endorsement. Include the following in your response:

Question 1: Why did this company choose this particular athlete to endorse its product? What about the athlete aligns with the overall message of the brand? Why and how does this athlete best reach the brand's target demographic?

Question 2: Analyze the marketing strategies of the endorsement campaign. In your opinion, are the strategies successful? Why or why not?

Question 3: What might be some of the marketing challenges associated with endorsing this athlete? What might be some of the long-term effects of this endorsement deal on the brand?

Question 4: Present your opinion about a potential endorsement partnership that you believe would be successful for both the athlete and a different brand, and then explain your position. Why would this be a good match, and how would it be mutually beneficial for both parties?

Reference no: EM132837789

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