Why did buzz marketing work so well for red bull

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What are the strategic factors that contributed to Red Bull’s success? Why did buzz marketing work so well for Red Bull? Can you think of some product and consumer characteristics that are likely to be associated with application of buzz marketing? In your view, why did the first U.K. launch go awry? Assume tough competition is coming. What actions would you recommend for Red Bull to protect its market position? What should Red Bull’s competitors such as Coke and Pepsi do, in competing with Red Bull?

Reference no: EM132238296

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