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Apple made headlines by announcing that the price for its new iPhone X (a fancy term for 10) will range from $999 to $1,149. These prices are commanding attention because they are significantly higher than the base prices of the two other iPhone models that were also announced, the 8 ($699) and the 8 Plus ($799). The X's price is also noteworthy because it approaches, and breaches, the key threshold of $1,000. Boosting prices into four-digit territory crosses an important psychological barrier for consumers.
Discussion 1. Do you think iPhone X is price-elastic or price-inelastic?
Discussion 2. Why did Apple and Eagle use the premium pricing strategy?
Discussion 3. What is/are the potential captive product(s) of iPhone X?
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A whole new product and class of product. The forced Barnes and Noble to follow or die. They came up with the Nook to complete, doesnt seem like it worked. Borders is gone, I think Barnes and Nobles is next. What do you think? How long can they su..
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What represents luxury to you and focus on two (2) examples of luxury when explaining what represents luxury to you, Why do those two examples represent luxury to you, and how does price impact that perception
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