Why demographic factors are most popular base for segmenting

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Reference no: EM133650235

Problem: You were recently hired by a small business that is interested in your knowledge of marketing. The owner, Josh, is looking to expand business and does not have a marketing background. He needs your help understanding why demographic factors are the most popular bases for segmenting customer groups. In your own words, explain the answer to the owner and do not refer to your book or any other source when answering this question.

Reference no: EM133650235

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