Why data should be analyzed as paired-difference experiment

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Visual search study. When searching for an item (e.g., a roadside traf?c sign, a lost earring, or a tumor in a mammogram), common sense dic- tates that you will not reexamine items previously rejected. However, researchers at Harvard Medical School found that a visual search has no memory (Nature, August 6, 1998). In their experiment, nine subjects searched for the letter ‘‘T'' mixed among several letters ‘‘L.'' Each subject conducted the search under two conditions: random and static. In the random condition, the location of the let- ters were changed every 111 milliseconds; in the static condition, the location of the letters remained unchanged. In each trial, the reaction time (i.e., the amount of time it took the subject to locate the target letter) was recorded in milliseconds.

(a) One goal of the research is to compare the mean reaction times of subjects in the two experimental conditions. Explain why the data should be analyzed as a paired-difference experiment.

(b) If a visual search has no memory, then the main reaction times in the two conditions will not differ. Specify H0 and Ha for testing the ‘‘no memory'' theory.

Reference no: EM131007948

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