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Corporate public policy is a firm's posture or stance regarding the public, social, or ethical aspects of stake-holders and corporate functioning. It is a part of strategic management, particularly enterprise-level strategy. Enterprise-level strategy is the broadest, over-arching level of strategy, and its focus is on the role of the organization in society. A major aspect of enterprise-level strategy is the integration of important core values into company strategy. The other strategy levels include the corporate, business, and function al levels. The strategic management process entails six stages, and a concern for social, ethical, and public issues may be seen at each stage. In the control stage, the social audit, social performance, sustain ability report is crucial.
Why Corporate Public Policy is an important concept for a manager? Describe this concept and explain why it is important.
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