Reference no: EM133855987

Discussion Post: A Core Tool for Product Development

In Q2 you are able to access the Marketplace Microsimulation - Product Design. This microsimulation concentrated on product design using a technique call Quality Function Deployment (QFD), and provided a good introduction on customer requirements, and product benefits. In Q2 one of the decisions that you and your team will need to make is to design one or two brands to appeal to each target segment. For this discussion question we will delve a bit deeper into the importance of understanding how the QFD can be helpful in decision making.

For this Discussion, you will:

Task

1) Present a summary of the research you have conducted on QFD. Use your readings/videos from this week plus at least two other sources. Include in your summary

a) Why completing a QFD is critical to decision making? Get the instant assignment help.
b) The importance of defining positive and negative correlations in the data analysis
c) Best practices in collecting customer requirements, which form the foundation of the QFD

2) Create a QFD using a personal example of a decision that you are going to be making. You can use the model from the simulation, information from the readings, the YouTube video, or another source you uncover in your research.

3) Provide detail on how you determined customer needs for the QFD, and how you completed your ratings. Also include information on how you determined the strength of the correlations.