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International Marketing
International marketing decisions become more difficult when there are conflicting ethical issues.
Review the Carnegie Council for Ethics in International Affairs video, Carnegie Council for Ethics in International Affairs. (Producer). (2010).
Smartphones: From popular product to ethical dilemma [Video file][2 min 00 sec].
•Determine whether or not you would purchase products that come from fair trade regions, even if the price is higher. Explain why or why not.
•Determine whether or not you would purchase "blood diamonds" or other products made in sweatshops or through child labor.
Consider the issue with the use of coltan in smartphones; would you give up your smart phone if you knew people were harmed in its making? Explain your reasons.
•Provide at least two reasons why companies must consider ethical issues when marketing their products internationally.
Channel conflict is inevitable given the complexities of today's markets. What are some of the underlying causes of channel conflict? Discuss some of the means available to the channel manager for detecting and managing channel conflict.
Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..
Excellent discussion about the different types of bias, and how the misuse of it can impact and influence a study.In the health care data can come from various places to include public and private data collection systems including, including healt..
Discuss about the Weighted Average Cost of Capital.Companies are valued in different ways. One way to determine what the market value of a company is by using the Weighted Average Cost of Capital, or WACC.
Define the problem scope and outline the objectives of the analysis in a clear, concise, and professional manner
Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues.
Research the concept of systems or systematic thinking (sometimes referred to as systems theory).
Post an analysis of the article in 2,000 words or less. Were you aware that acoustic eavesdropping was possible in the first place?
Provide a recommendation on how the brand can improve its mental availability. Explain how this can help the brand to grow.
This assignment is designed to help teams understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the group marketing plan and students should review the Learning Team ..
Select one area in health care delivery where change or reform to the current system could improve the delivery of allied health care.
Research actual pizza pricing.Visit each site, identify your location and simulate an order. Price out a medium cheese or pepperoni pizza.
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