Reference no: EM132259817
1. Among the top reasons why companies don’t outsource logistics activities are:
Logistics is a core competence
Cost reduction would be experienced
Logistics is too important to consider outsourcing
A & C only
None of the above
2. The major areas that should be measured within a warehouse include:
reliability
flexibility
asset utilization
All of the above
None of the above
3. Brand managers know that we are not really marketing unless we are:
Making products that solve problems.
Allocating marketing dollars appropriately across the 4Ps.
Positioning products to address prfitable segments.
Selling to the head and the heart.
4. Consumers’ perception of value can be influenced by the seller’s marketing efforts. All of the following are marketing tactics to increase perceived value, except:
Social profiling
Channels of distribution
Customer service levels
Product quality
Brand name
5. Companies incur fixed and variable costs when creating and delivering value to customers. Variable costs:
Do not change with the quantity produced or sold.
Are a major consideration when determining the pricing for airline tickets.
Do not influence the pricing decision for gasoline.
Change with the quantity produced or sold.
Are not relevant when calculating break-even volume.