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Assignment:
In class we discussed how and why Coca-Cola can successfully use mass marketing with their flagship brand. Compare and contrast this approach with the segmentation/targeting/positioning approaches they take with their other products (e.g., Diet Coke, Coke Zero Sugar, Sprite). Please explain why they use different strategies with different products.
Write a paper in which you evaluate the advantages and disadvantages of several electronic communications and their potential uses with your internal audience
Explain Elements of the Marketing Mix and Marketing Strategy and Include a detailed overview of each element of the marketing mix
Create the following: - Marketing Plan: Company Overview and Market Research - Overview of Company - Market Research Strategies- Analyzing Macro-environment-PEST Analysis.
In your opinion,why was the Secret deodorant brand losing its relevance? Describe one way that P&G modernized the Secret deodorant brand?
What is the difference between direct variable costs and variable costs.
Therefore, using technology such as online simulations, gamification will enhance learning. Do you agree? Why or why not?
You are part of the management team for a fast-food chain that has a "burgers only" identity with a loyal customer base.
How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence
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It is important to be flexible and tailor to the approach that you are trying to sale in the global marketing concept?
select an advertising campaign you enjoyed and analyze it. provide links for your classmates so they can view the
Who is known as the "Father of Marketing Research"?- Why did marketing research expand by the 1930s?- Focus groups are considered to be what type of research?
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