Why co-branding is an important strategy

Reference no: EM133271845

Question Description - Read Ch-11 "Product, Branding and Packaging Decisions" from Dhruv Grewal and Michael Levy (2022) "Marketing" (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

Question 1 - Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples.

Question 2 - How you can differentiate between brand extension and line extension? Discuss with the help of examples.

Reference no: EM133271845

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