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The Coca-Cola Company announced in 2019 that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China.
Costa, which has operations in more than 30 countries, gives Coca-Cola a significant footprint in the global coffee business. Worldwide, the coffee segment is growing 6% annually. Costa has a scalable platform across multiple formats and channels, from the existing Costa Express vending system to opportunities to introduce ready-to-drink products.
Discuss the reasons why change is much more likely to cause conflict and resistance for Costa Coffee than small-scale changes and explain how the application of the force-field analysis can help Costa to manage change? Organisational culture and style of leadership can have a considerable influence on Coca Cola's strategy, discuss the benefits and consequences that these two parts have on a radical change programme.
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