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1. Assume you are the HR Director of a company, and you are involved with selecting the next CEO of that company. Examine two reasons why CEOs experience job insecurity. Determine two advantages to being the CEO of the company that you may use to persuade the candidate to accept the position. 2. Examine two areas in which the 60 percent participation rate of women in the workforce has impacted organizations in America. Predict two changes that will occur in the next five years in relation to this participation rate.
Explain the term Marketing Channel Distinguish between exclusive, intensive and selective distribution strategy
Discuss the eight elements of the services marketing mix of United Overseas Bank
Explain concept of integrated marketing communications
What are the main ethical issues of marketing Identify and explain the various steps in the marketing research process
What is Customer Relationship management System (CRM)? How does such system add value to an organisation and to its consumers How does a Database Management System assist a business to improve centralisation, eliminate redundancy, and maintain re..
Branding as a living entity Distinguish between Public Relations and Advertising as part of an overall tourism strategy Discuss the role of the AIDA Model while designing marketing and communication plans
Briefly trace the development and growth of Amazon from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been
Now the Indian market has totally become the consumer oriented market". - Discuss this statement with its pros and cons. Also suggest your opinion towards consumerism.
Classify and describe reasons for market segmentation.
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The third leg in the strategy tripod
Integrated marketing communication
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