Why cases received such increased social media attention

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Reference no: EM133300497

ASSIGNMENT:

Please choose one of the two cases (either the Pepsi commercial where Kendall comes out or the Justine Sacco case) & briefly reflect on why these cases received such increased social media attention. Last, suggest the best strategy to attenuate the negative effects of a social media firestorm.

Reference no: EM133300497

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