Why brands suds and soyy have less market share

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Reference no: EM131859245

Market Analysis and Logic:

The following table displays summary information for three brands, each of which targets Shoppers. Each brand was introduced to the market several periods ago.

Based The bottom row displays Shoppers' shopping habits and ideal values (for economy, performance, convenience).

Based on this information, explain why brands SUDS and SOYY have less market share than brand SIZL. Provide a well-reasoned and insightful answer.

Target Market: SHOPPERS
	Market Share	Aware %	Distribution Coverage			Retail Price	Brand Perceptions
	Market Share	Aware %	SS	MM	Online	Retail Price	E	P	C
SUDS	24.4%	59.2%	29.2%	35.7%	20.2%	$395	5.9	5.9	2.7
SIZL	35.2%	71.5%	38.9%	43.3%	26.7%	$385	6.1	4.8	1.6
SOYY	21.7%	77.6%	40.3%	47.8%	28.4%	$370	6.4	3.1	0.4

			Shoppers' Shopping Habits				Shoppers' Ideal Values
			35%	40%	25%		6.3	5.7	2.1

Reference no: EM131859245

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