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Why bother with shareholder value or a stakeholder scorecard

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Reference no: EM133172727

Textbook: Strategic Management and Business Policy 15e, Chapter on Evaluation and Control.

1. Why bother with shareholder value or a stakeholder scorecard? Isn't it simpler to evaluate a corporation and its SBUs just by using standard measures such as ROI or earnings per share?

2. Is benchmarking just another fad or is it really useful for all firms? Why?

3. Why are goal displacement and short-run orientation likely side effects of the monitoring of performance? What can a corporation do to avoid them?

Reference no: EM133172727

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