Why backward integration into coffee farming

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Longer term, why backward integration into coffee farming provide a better means of ensuring that sustainability is embedded in Nestlé's business model??what are the potential costs and benefits of this strategy? do you recommend this strategy for nestle in china?? based on the case study the Nescafé plan in china -ivey publishing version 2015-09-29

Reference no: EM131033078

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Why backward integration into coffee farming : Longer term, why backward integration into coffee farming provide a better means of ensuring that sustainability is embedded in Nestlé's business model??what are the potential costs and benefits of this strategy? do you recommend this strategy for ne..

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