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Please select a brand that has a brand problem. For example, recent player legal troubles have been a problem for the NFL brand. Another example is the Bonefish Grill, the country's second largest seafood chain after Red Lobster. Although their check average is more than $3.00 less than Red Lobster, many consumers see that brand as "expensive". You job is to develop an IMC brief. This deliverable will be used to instruct an external company that will be hired to develop an integrated marketing communications (IMC) campaign for your company. Your deliverable will be presented in four to five page paper and will follow APA6 formatting guidelines including a cover page and reference page (Those two pages are included in the page count. Therefore, only two to three pages of actual content is needed). IMC Brief: The brief should be a concise word document that answers each of these questions. Make sure to answer each question as the information is critical to help guide the creative team that will formulate the IMC campaign. Why are we developing a new IMC campaign?
What is our objective (quantified)? Who is the target customer? Who are we trying to reach? What are the characteristics of the target market? What is the message? How does our target currently perceive us? How would we like the target to perceive us? What is the most persuasive idea we want to convey?
What creative guidelines do we have to consider (e.g., logo, font, corporate colors)? When will the message be delivered? What timeframe are we looking at for development and delivery? Where will the message be delivered? Which media will provide the most effective communications mix? How much will it cost?
1. determine how five guys philosophy sets it apart from other fast-food chains.2. analyze the original values for the
The negotiation in collective bargaining.
nbspyou need to begin negotiating the contracts with the individual team from each country using the strategy that you
The Delicious Foods Corporation makes nutrition (candy) bars. Next month (January) the company plans to sell nearly 200,000 pounds of candy (although they don't call it candy because they extol its nutritional value)
Marketing plan project for Costcco
Identify and list the media characteristics of each advertising media and select the media characteristics that match the requirements of the advertising brief case study.
What do you think about Starbuck's strategy to connect with their customers and how has this enhanced the customer experience? How does Starbucks reach new customers as well as retain existing ones.
complete the assignment imc process in advertisingselect an organization that has been in existence for at least 20
Why do you think this difference occurs, and why do you think that the level of importance of marketing should always be higher, discuss with examples.
consider the treacy and wiersema strategies for market dominance. which of them operational excellence product
Explain Marketing Mix and Marketing Strategy or Tactics or Measurement and How does your work organization use the different components of the marketing mix
Evaluate Panera Bread's strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace.
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