Why are they important for marketers

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Reference no: EM131687007

If an organisation is to use social media effectively, they need to understand consumers and customer relationships, specifically in how it impacts User Generated Content (UGC) and electronic Word-of-Mouth (eWOM).

What do you understand with these concepts and why are they important for marketers? How do these concepts influence each other?

Above question is electronic commerce

Reference no: EM131687007

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