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Why are these important concepts in digital marketing

Assignment Help Marketing Management
Reference no: EM133525521

Questions:

  • Introduction. What will you be covering in this paper and who are you analyzing?
  • Define ORM and SERP. Why are these important concepts in digital marketing?
  • Using specific examples, describe how your chosen company or nonprofit organization manages ORM. Are they effective in their management? Why or why not?
  • Discuss what Google Alerts are and how they help marketers.
  • Using Google Alerts, select 10 alerts you would set up for your company or organization, and explain why you chose them.
  • As a reputation manager, PR person, or CEO, would you want to review these frequently? Why or why not?
  • Using the keywords chosen in your Google Alerts, research each of the keyword SERPs using Google and Bing.
  • Provide a compare and contrast summarization that analyzes the SERPs and explain the results. Is the content negative? Positive? Neutral? Why do you think this is? Is the content created by the company itself or by outside customers, vendors, or partners? What differences in results appear between Bing and Google?
  • Recommend at least two improvements that can be made to ORM for your chosen company or organization and why you feel these changes would be good to make.

Reference no: EM133525521

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