Why are these citizen marketers so willing to shill for free

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And why are these citizen marketers so willing to shill for free? "It gives people social currency," says Walter Carl, an assistant professor of communication studies at Northeastern University. Inside access to products and the feeling that companies care about what you and your friends think are such strong motivating forces that other forms of compensation pale in comparison. BzzAgent's members earn reward points, which they can cash in for prizes like DVDs and books-yet 87% of them never do.According to the fourth paragraph, the most likely reason that people agree to engage in this type of advertising campaign is that they enjoy getting things for free being respected by the company selling things to family and friends the elevated social status it gives them.

Reference no: EM133646359

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Why are these citizen marketers so willing to shill for free : "It gives people social currency," says Walter Carl, an assistant professor of communication studies at Northeastern University.

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