Why are there different levels of price sensitivity

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Question: Think about a product where there is price discrimination - that is, where different groups of customers have different levels of sensitivity to price. In many cases, this will be one group that is very sensitive to price and one group that is not. Describe a product where you pay a different price than someone else in your life. Why are there different levels of price sensitivity? How do suppliers make less sensitive buyers pay a higher price?

Reference no: EM133401945

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