Why are service personnel so important for service firms

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Why are service personnel so important for service firms? How does the service level provided align with the brand promise of the organization. Discuss the importance of proper hiring and selection, training, and ongoing motivation of employees and it alignment with the brand promise. In your opinion, how can a service firm build a strong service culture that emphasizes service excellence and productivity - and include a specific example?

Reference no: EM132689720

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