Why are mnes so interested in new product development

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Reference no: EM131367640

1. Why are MNEs so interested in new product development? Why do they not simply focus on improving their current offerings?

2. Why is speed to market such an important production strategy? Explain.

3. What are time-to-market accelerators? In what way is concurrent engineering one of these accelerators?

Reference no: EM131367640

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