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Why are marketing channels necessary in foreign markets

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Reference no: EM132808690

Read the article, "Much of the Worlds Export Promotion Spending is Wasteful According to Surveys" on this week's University Library Resources page.

Question 1: Discuss the implications of this article on marketing within a global environment.

Question 2: Why are marketing channels and intermediaries necessary in foreign markets?

Question 3: Identify a global advertising campaign you believe was successful. What made this campaign successful?

Reference no: EM132808690

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