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Why are businesses concerned about buying behavior

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Reference no: EM133225803

Question 1.

Define Social Roles, and Other Social Factors.

Why should business owners have an understanding of these factors? Explain.

Question 2.

Why are businesses concerned about Buying Behavior?

Should they be concerned? Explain.

Question 3.

Define Marketing Mix.

List and define the four key marketing activities of the marketing mix.

Question 4.

Name and define the external forces that directly and/or indirectly influence the development of marketing strategies.

Question 5.

Define Marketing Research.

Define the two types of data that are available for decision makers when researching marketing information.

Question 6.

What to learn about "Customer-Driven Marketing"?

Why is marketing important to both a business and society?

Explain.

Question 7.

What is marketing? How does it facilitate exchanges?

Question 8.

Name and discuss the functions of marketing.

Question 9.

What is the marketing concept? Why is it important?

Question 10.

What is marketing segmentation? Describe three target market strategies?

Reference no: EM133225803

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