Why are american chains like pizza hut-starbucks

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Reference no: EM133696294

Why are American chains like Pizza Hut, Starbucks and McDonald's experiencing fast growth and strong success in China?

Three key reasons: Strategic adaptations to the Chinese market and tastes, careful location planning, and adaptation to local cultural preferences in product and service design.

The Chinese have a great desire for goods and services they can trust. Although some Chinese competitors have entered the market with copycat fast food offerings, many Chinese still want the authenticity, consistency, and high quality of well-known Western brands.

1. How do the operations strategies of Pizza Hut differ in China versus in the United States?

2. What cultural differences have played into the design of the food and drink choices offered in China?

Reference no: EM133696294

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