Why and how the company is stuck in the middle

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Reference no: EM133732604

Problem: Business-Level Strategy Paper

In this problem you're going to analyze a company that was 'stuck-in-the-middle' until it went bankrupt or otherwise stopped operations sometime in the last twenty years. What should executives have done differently? Could the end of that company have been changed?

For this milestone, you will put yourself in the shoes of a business analyst for that company before it's demise, and write a paper for executives which includes:

I. Why and how the company is stuck in the middle.

II. An explanation of the conditions in the firm's industry and the business-level strategy that the firm should pursue in response. Explain and justify your recommendations.

III. A strategy recommendation for the firm's executives to pursue.

This problem will enable you to apply the material you've learned to the business case of your choosing. This will deepen your knowledge of business-level strategy, and also enable you to research a firm or industry you're interested in. You may focus on the same industry as you discussed.

For help finding an example of a 'stuck-in-the-middle' firm, review the examples included in the module and in this article. You are welcome to select your firm from one of the course examples, or from outside of the course material, as long as the firm fits the criteria of being 'stuck in the middle'. You will do research for this problem by searching for analyses, articles and news reports of the end of the company. Your milestone should draw on at least three sources (which need to be properly cited in a works cited).

Reference no: EM133732604

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