Reference no: EM132229638

REPORT -1500 WORDS

Report Style: Formal. Be sure to proofread carefully to ensure that there are no sentence-level errors such as spelling mistakes, wrong word choice, incorrect punctuation, etc

Workplace communication issues

Effective communication throughout a workplace is an essential ingredient to align people's efforts towards achieving organisational goals. Yet it seems that ‘communication problems' are continually mentioned as one of the main difficulties for most organisations. You are asked to prepare a report investigating the question: 'Why and how should managers use the corporate/business communication function'? In so doing she/he expects you to examine the following function:

1. Brand Identity, image, and reputation

WRITING THE STRUCTURE OF REPORT (PLEASE USE THIS TO WRITE THE REPORT)

1.INTRODUCTION (200 words)
*Define brand Image, brand identity and brand reputation.
*Contextualization - Why are they important to a company.
*Thesis statement- ‘It's important managers communicate both internally and externally about Image, Identity and Reputation'.
*Blue print - ‘This report will examine why managers need to communicate firstly about Images, then about identity and finally, will explore the importance of communicating about the reputation'.

2.BODY (1100 words)
-HEADING 1 - COMMUNICATING ABOUT BRAND IDENTITY (CAN INCLUDE TABLES OR FIGURES WITH THE SOURCE MENTONED)
*Clear topic sentence on brand identity
-SUBHEADING 1- WHAT SHOULD MANAGERS COMMUNICATE IN BRAND IDENTITY AND WHY?
* TOPIC SENTENCE IN OWN WORDS
*OTHERS (CITATION NEEDED IN ALL THE INFORMATIONS FROM SOURCES)
*CONCLUDING STATEMENT IN OWN WORDS
SUBHEADING 2- WHO DO MANAGERS COMMUNICATE WITH INTERNALLY AND EXTERNALLY TO MAINTAIN THE IDENTITY OF A COMPANY AND HOW?
* TOPIC SENTENCE IN OWN WORDS
*OTHERS (CITATION NEEDEDIN ALL THE INFORMATIONS FROM SOURCES)
*CONCLUDING STATEMENT IN OWN WORDS

-HEADING 2 - COMMUNICATING ABOUT BRAND IMAGE(CAN INCLUDE TABLES OR FIGURES WITH THE SOURCE MENTONED)
* Clear topic sentence on brand Image
-SUBHEADING 1- WHAT SHOULD MANAGERS COMMUNICATE IN BRAND IMAGE AND WHY?
* TOPIC SENTENCE IN OWN WORDS
*OTHERS (CITATION NEEDEDIN ALL THE INFORMATIONS FROM SOURCES)
*CONCLUDING STATEMENT IN OWN WORDS

SUBHEADING 2- WHO DO MANAGERS COMMUNICATE WITH INTERNALLY AND EXTERNALLY TO MAINTAIN THE IMAGE OF A COMPANY AND HOW ?
* TOPIC SENTENCE IN OWN WORDS
*OTHERS (CITATION NEEDED IN ALL THE INFORMATIONS FROM SOURCES)
*CONCLUDING STATEMENT IN OWN WORDS

-HEADING 3 - COMMUNICATING ABOUT BRAND REPUTATION(CAN INCLUDE TABLES OR FIGURES WITH THE SOURCE MENTONED)
*Clear topic sentence on brand Reputation.
-SUBHEADING 1- WHAT SHOULD MANAGERS COMMUNICATE IN BRAND REPUTATION AND WHY?
* TOPIC SENTENCE IN OWN WORDS
*OTHERS (CITATION NEEDED IN ALL THE INFORMATIONS FROM SOURCES)
*CONCLUDING STATEMENT IN OWN WORDS

SUBHEADING 2- WHO DO MANAGERS COMMUNICATE WITH INTERNALLY AND EXTERNALLY TO MAINTAIN THE REPUTATION OF A COMPANY AND HOW ?
* TOPIC SENTENCE IN OWN WORDS
*OTHERS (CITATION NEEDED IN ALL THE INFORMATIONS FROM SOURCES)
*CONCLUDING STATEMENT IN OWN WORDS

3.CONCLUSION (200 words)
- TOPIC SENTENCE IN OWN WORDS
- SUMMARISE ALL THE MAIN POINTS FROM THE BODY
- CONCLUDIING STATEMENT

4.REFERENCES
-ARRANGE IN APLPHABETIC ORDERS.
-USE 8- 10 SOURCES ONLY. (NOT MORE THAN THAT)
- FROM TOTAL SOURCES 4 REFERENCES MUST BE PEER-REVIEWED AND HIGHLIGHT THEM IN YELLOW.
-MUST BE A HARVARD REFERENCING (I WILL ATTACH THE REFERENCE GUIDELINES EXACTLY THE WAY I WANT)

AFTER COMPLETING THE TASK PLEASE CHECK THE RUBRIC BELOW AND MAKE SURE ALL THIS ELEMENTS ARE MET

1. Purpose & Audience
The purpose of the assessment is comprehensively fulfilled. Main ideas are fully appropriate and very informative for the audience.

The purpose of the assessment is fully and sufficiently addressed. Main ideas are appropriate and informative for the audience.

2. Credibility
The individual section uses 8 - 10 appropriate sources (including at least 4 journal articles) to support main ideas consistently and insightfully throughout. Credibility is greatly enhanced by the precise, consistent and effective incorporation and documentation of sources using a balance of evidence through paraphrasing, direct quoting, and summarising (including synthesising).

3. Referencing
Harvard in-text and end-oftext referencing is fully accurate and consistent throughout. Quotes are used accurately and appropriately throughout.

4. Readability
Each paragraph has one clear main idea and is logically organised. Cohesion between sentences is fully acceptable. Internal headings are clear and informative and enhance the readability for the audience.

5. Language
Vocabulary is fully flexible and precise throughout, Spelling is accurate throughout. Grammatical structures are used with full flexibility and control, and punctuation is accurate throughout.