Reference no: EM132238872

WHY AND HOW SHOULD MANAGERS COMMUNICATE THE CORPORATE COMMUNICATIONS?

REPORT STYLE - FORMAL BUSINESS REPORT

Communication issues

Effective communication throughout a workplace is an essential ingredient to align people's efforts towards achieving organisational goals. Yet it seems that ‘communication problems' are continually mentioned as one of the main difficulties for most organisations. Your boss, the CEO of ABC Company, has asked you to prepare a report investigating the question: 'Why and how should managers COMMUNICATE the corporate communication function'? Examine the following four subfunctions within the function:

1. Identity, image, and reputation
2. Corporate responsibility
3. Media relations
4. Crisis management.

Abstract
An abstract must be fully self-contained and make sense by itself, without further reference to outside sources or to the actual paper. It highlights key content areas, your report purpose, the relevance or importance of your work, and the main conclusions.

It is a well-developed single paragraph of approximately 200 words in length.The function of the abstract is to outline briefly all parts of the paper.

Although it is placed at the beginning of your paper, immediately following the title page, the abstract should be the last thing that you write, once you are sure of the conclusions you will reach.

PLEASE NOTE THIS ALL ARE MENTIONED IN THE ABSTRACT

1.Key content areas are highlighted, and ALL themes are outlined.
2.The purpose of the report is stated.
3.The importance of Corporate Communications is given.
4.The main conclusions of each theme are given

Introduction

The main introduction to the report written from all the four topics Below
Approx. 150 words.

WRITING OUTLINE/STRUCTURE (USE THIS TO WRITE)

1. DEFINE - corporate communication.

2. CONTEXUALIZATION - why are corporate communication is importatnt for a company?(This links directly to the assignment question AND The purpose of the report is clearly stated)

3. THESIS STATEMENT - "its important managers communicate both internally and externally on- all the four topics below.

4. BLUE PRINT - ‘this report will analyze why corporate communication is important and will firstly talk on...........'

Conclusion (150 WORDS APPRX)

This is the main conclusion from all the above topic for the WHOLE report.

WRITING OUTLINE (USE THIS TO WRITE)

1. Strong topic sentence in own words.
2. Summarize all the findings from the body.
3. One strong concluding statement for all topics together in own words.