Why amazons marketplace failed in china

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Reference no: EM133408601

Assignment:

1. Watch the following videos and answer the question below:

a) Why Amazon's Marketplace Failed In China

b) How Starbucks Was Able To Win Over China

2. Discuss the difference in China Market entry method between Starbucks and Amazon. Why did Starbucks succeed where Amazon failed? (Think in terms of adaptation/standardization, etc.)

Reference no: EM133408601

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